Google Places joins Facebook and why you should care!

To market effectively you need to be on the Map.

Earlier we shared How to Put Yourself on the Map!  Read it!  In a new push for Google they have joined Facebook to promote their new “tags” offering.  Tags is a way for Google to charge you money for preferred Map Listings.  It is more of a Directory Concept toward advertising.  A hybrid approach more similar to YP or Yahoo than traditional Google.

More on Tags later and much more on Google Places for Business!  In the meantime, flip over to Facebook and “Like” Google Places for Business so you can stay up-to-date.  While you are there please “like” (fan) http://www.facebook.com/Business.Help  Link for Google Places for Business found here. Or click through the Page Badge below:

SEO is Search Engine Optimization.  How are people going to find you these days?  Yep, Google or Bing/Yahoo…  So it is critically important for you to know how to be found.  As simple as possible you must do On Page and Off Page SEO work.

On-Page SEO means making your Website work for you to be found in the search engines.  Each page in your site needs to be laser focused for the keywords that you want to be found.  This requires a good bit of upfront thinking and strategy.  You will modify your site to be as attractive as possible for the particular keywords that you want the engines to find.

Off –Page SEO is perhaps even more critical than  On-Page.  Part of how a search engine “ranks” a page is based on how many other pages in the world know about it.  This is called “backlinks” and it needs to be done right.  Good quality backlinks done right get your page much higher rankings on the Search Engines.

On-Page Search Engine Optimization Top 5 Things you need to know: Read more »