Tag » Unique Selling Propostion
Social Media Brand Identity : Twitter and Beyond
Having a consistent Brand Identity across Media Platforms is critical to success.
During yesterday’s AMA Cracking the Code : Advanced Social Media Strategies, many excellent Read more »
Social Media Clutter and How to Cut Through It!
Social Media Clutter? Really? Well thanks to Forrester Research for stating the blindingly obvious. Do you have a Social Media Strategy? Do you feel like you’re getting results? Can you measure those results? Am I coming at you too fast? Yes…
Whether you like it or not you need a Social Media Strategy. First, Start with you Business Strategy. Why? Your Social Media Strategy needs to be congruent with your overall Business Plan and Marketing Plans. Click the links to read more about Business Plans, Medieval Marketing, Google’s Guide to SEO, the Top 5 SEO Tips, and Twitter as your Corporate Bumper Sticker. With your Business Strategy in mind and refreshed on you USP and Tag-line it’s time to go to work!
What makes for a good Social Media Strategy?
Why, When, Where & How on Internet Advertising 101
Do you need to advertise on the Internet? Yes! The internet has already become the must find place to be and that will only continue to deepen. There are many ways to advertise on-line and we’re going to do a whirlwind tour!
STOP! Before you think about doing any online advertising do you have a Marketing Plan? Do you even have a USP or Unique Selling Proposition for yourself or your business? Do you have an interesting story?
Advertising is all about creativity but it is equally important to be clear and concise about who you are and what you’re advertising. Take a minute and get Medieval about your Marketing Plan, click here.
As you get ready to Advertise keep these things in mind. Read more »
Medieval Marketing — why you must master the most basic marketing concepts.
Forget guerrilla marketing you first need to think Medieval. Let’s call this Marketing 011. Many people do not honestly know what Marketing is! Let me assert that Sales is a failure of Marketing. You heard me, if you ‘need’ to Sell then your Marketing has failed you. Marketing is NOT Advertising and Promotion or Sunday Circulars. Let’s go way back to understand… Take a walk with me into a Medieval Marketplace!
Is Networking over-rated? Absolutely!
Networking is critical to success, right?
So Wrong! Networking is totally over-rated! Read more »







