http://phoenixstrat.com/blog/feed/

Saturday, 19 May 2012

Tag » sms

Beyond140 Graphics and thoughts

Increase the reach and meaning of Twitter, Facebook, SMS, and Txt by using #beyond140 techniques. Schedule Video calls, include links, meet your online friends!

You can  increase meaning by 543% by adding Voice to Text


We all know that it is more intimate and meaningful to talk with someone face-to-face than by SMS.  Right?  Well here are a few ways to look at it.

Table of Effectiveness of Communication elements

      • 7% of meaning is in the Text/words spoken
      • 38% of the meaning is in the Tone, inflection, the way things are said
      • 55% of meaning is in body language and facial expressions
If 7% of “meaning” is in Text and 38% more is in the way things are said (tones) then the addition of the 38% increases meaning by 543% (38/7) .  The vocal added then become 84% of the now total meaning conveyed.  Math: 7% + 38% = 45 and 38 / 45 = 84.  Conclusion? use Skype Chat Voice more often and enrich your meanings!!!!
Now, looking at the chart to the right.  First questions is, do you agree?  Do the levels of communication make sense to you? If not why not?  Beyond140 simply means extending Twitter messages out into higher levels of Intimacy and therefore communication.  Why do you want to do that?

Read more »

Does Social Media Literally pay off?

Text 244326 with PhxStrat to play in this Social Medial Experiment. Love a local business gives small business owners and interesting Social Media Marketing tool.

Ok, Social Experiment.  I stumbled across Love a Local Business late in the game!  This is a great marketing tool from Intuit (Quickbooks).  Local businesses register and compete for grants up to $30,000.  They use Social Media to promote themselves and solicit  feedback as to why people love them!

It’s fun with  payoff!  :-)   Being a slightly competitive type I decided to enter the fray even though I have no realistic chance of winning because of time constraints.  There are a couple of different ways to vote.  First is through a Map Interface (click through box below) where you find and click on a Business local to you to vote.  The interface is a bit clumsy and awkward.  I was going to vote for a great local business that I visit traveling but the map brought me to my own backyard (scary).

Next is the SMS interface. Pretty simple. You text PhxStrat to 244326 — they ask you for your name, any ole name will do; and then why you love the business! Try it! If you read my posts you already know how fun, creative, inciteful, oops, insightful I am :-) Or read the excerpt of my One Pager (below) for some ideas. You can keep it short. Read more »

SEO top 5 things you need to know!

SEO top 5 things you need to know! Done right off-page SEO will drive high quality traffic to your site for free.

SEO is Search Engine Optimization.  How are people going to find you these days?  Yep, Google or Bing/Yahoo…  So it is critically important for you to know how to be found.  As simple as possible you must do On Page and Off Page SEO work.

On-Page SEO means making your Website work for you to be found in the search engines.  Each page in your site needs to be laser focused for the keywords that you want to be found.  This requires a good bit of upfront thinking and strategy.  You will modify your site to be as attractive as possible for the particular keywords that you want the engines to find.

Off –Page SEO is perhaps even more critical than  On-Page.  Part of how a search engine “ranks” a page is based on how many other pages in the world know about it.  This is called “backlinks” and it needs to be done right.  Good quality backlinks done right get your page much higher rankings on the Search Engines.

On-Page Search Engine Optimization Top 5 Things you need to know: Read more »

Google Voice goes mainstream — should you be using it?

Google Voice -- the Good, the Bad, the Ugly and why you should probably be using it!

Recently Google has quietly opened Google Voice  up to anyone with a Google Account.   Google Voice has been around for well over a year and, in short, Google gives you a phone number that LINKS to your existing phone numbers.  So what?

Why is this important?  Think of Google Voice as your phone’s SPAM filter.  But it is much more.  Read more »