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Saturday, 19 May 2012

Tag » marketing

Leverage the power of Social Media Contest!

Want a free Event Ticket to Social Media Marketing 2011 Vegas on Jan 12th?

My friend @LewisPoretz on Twitter is offering up an “event” only ticket to the most interesting or compelling story found here:

So Lewis won a free ticket!

On Jan 3, 2011, at 9:35 AM, Gail Gardner wrote:

Hello Lewis,

You were the winner of the Ben Spark giveaway as he announced today here: http://www.benspark.com/winner-of-the-social-media-marketing-las-vegas-ticket.html

And that ticket can be yours!  Click the above BenSpark.com Photo or quoted link for more info on them and Lewis’ win!  Click the SM Marketing Banner above for a link to the Event!

The ticket is free!  To a good home.  Write some interesting or compelling reason why he should give it to you.  He ideally wants someone who might otherwise not be able to afford it.  However, a good story also wins!  You have to be able to get yourself to Vegas.  (Do I hear Road Trip??? )

Submit a comment below and Lewis will review.  Ideally someone is picked before 6 PM today (Eastern) and we’ll shoot you off the instructions. You do not have to be part of the #UsGuys Tribe on Twitter to win, but it cannot hurt!

Visualize your USP with Wordle

Quickly and easily turn a Link, a profile, a resume, a LinkedIn profile into a Word Picture using Wordle. See what others are seeing when they read your words!

Your USP or Unique Selling Proposition is a critical part of your Personal Brand, wanna see a picture of it?

Read more »

Social Media Brand Identity : Twitter and Beyond

Use Tweetpages to build a custom Brand ID for your Social Media Platforms like Twitter, Facebook, Youtube. Use a consistent ID and Brand Voice across all of your Media Channels.

Having a consistent Brand Identity across Media Platforms is critical to success.

During yesterday’s AMA Cracking the Code : Advanced Social Media Strategies, many excellent Read more »

Social Media Clutter and How to Cut Through It!

What makes for a good Social Media Strategy? Read this Blog for Hydra-headed approach to Social Media!

Social Media Clutter?  Really?  Well thanks to Forrester Research for stating the blindingly obvious.  Do you have a Social Media Strategy?  Do you feel like you’re getting results?  Can you measure those results?  Am I coming at you too fast?  Yes…

Whether you like it or not you need a Social Media Strategy.  First, Start with you Business Strategy.  Why?  Your Social Media Strategy needs to be congruent with your overall Business Plan and Marketing Plans.   Click the links to read more about Business Plans, Medieval Marketing, Google’s Guide to SEO, the Top 5 SEO Tips, and Twitter as your Corporate Bumper Sticker.  With your Business Strategy in mind and refreshed on you USP and Tag-line it’s time to go to work!

What makes for a good Social Media Strategy?

Read more »

Does Social Media Literally pay off?

Text 244326 with PhxStrat to play in this Social Medial Experiment. Love a local business gives small business owners and interesting Social Media Marketing tool.

Ok, Social Experiment.  I stumbled across Love a Local Business late in the game!  This is a great marketing tool from Intuit (Quickbooks).  Local businesses register and compete for grants up to $30,000.  They use Social Media to promote themselves and solicit  feedback as to why people love them!

It’s fun with  payoff!  :-)   Being a slightly competitive type I decided to enter the fray even though I have no realistic chance of winning because of time constraints.  There are a couple of different ways to vote.  First is through a Map Interface (click through box below) where you find and click on a Business local to you to vote.  The interface is a bit clumsy and awkward.  I was going to vote for a great local business that I visit traveling but the map brought me to my own backyard (scary).

Next is the SMS interface. Pretty simple. You text PhxStrat to 244326 — they ask you for your name, any ole name will do; and then why you love the business! Try it! If you read my posts you already know how fun, creative, inciteful, oops, insightful I am :-) Or read the excerpt of my One Pager (below) for some ideas. You can keep it short. Read more »

Be a Google AdWords Mad Scientist!

Google AdWords begs you to experiment with it!  You can and should be a Mad Scientist when it comes to your on-line Advertising.

Think of the Movie “Back to the Future”, you want to be figuring out your own 1.21 jigawatt adverting engine.  If I told you to use statistics and applied math you’d probably fall asleep before the end of this

What was I saying?  Oh Yeah!  Google AdWords let’s you be an interesting, creative Mad Scientist.  You can have fun and keep it fresh while you are building a better and better Advertising Campaign.

Remember, Mad is for creative and fun.  You will also be a scientist so have your experiment ready.  Go back to Medieval Marketing to review the basics.  Armed with a good idea of what you want to advertise let’s start. Read more »

Medieval Marketing — why you must master the most basic marketing concepts.

Think Medieval Marketing and get back to the basics of Marketing. Sales is a failure of Marketing.

Forget guerrilla marketing you first need to think Medieval. Let’s call this Marketing 011.  Many people do not honestly know what Marketing is!  Let me assert that Sales is a failure of Marketing.  You heard me, if you ‘need’ to Sell then your Marketing has failed you.  Marketing is NOT Advertising and Promotion or Sunday Circulars.  Let’s go way back to understand… Take a walk with me into a Medieval Marketplace!

Read more »

Is Networking over-rated? Absolutely!

Networking is absolutely over-rated. Unless you know how to do it! Read why networking is like going to the bathroom.

Networking is critical to success, right?

So Wrong! Networking is totally over-rated! Read more »

Twitter as Corporate Bumper Sticker — SEO, Organic Search, Unique Selling Propositions

Can you tell me your USP in a 140 character Twitter Post? Twitter is the new Bumper Sticker and you need to master it for SEO and Local Organic Search!

Don’t worry, be Happy!

Bumper Sticker!  You heard me; Twitter is the new Bumper Sticker.  Yes, most people spam Twitter with Narcissistic updates on their every move (please, we simply are not that interested Ashton…); however,  Social Media is growing exponentially and Twitter seems here to stay.  (I cannot believe I’m writing this…have never been a Twitter fan).  So why am I writing this? Read more »