Small Business Advice & Practical Help

Google AdWords begs you to experiment with it!  You can and should be a Mad Scientist when it comes to your on-line Advertising.

Think of the Movie “Back to the Future”, you want to be figuring out your own 1.21 jigawatt adverting engine.  If I told you to use statistics and applied math you’d probably fall asleep before the end of this

What was I saying?  Oh Yeah!  Google AdWords let’s you be an interesting, creative Mad Scientist.  You can have fun and keep it fresh while you are building a better and better Advertising Campaign.

Remember, Mad is for creative and fun.  You will also be a scientist so have your experiment ready.  Go back to Medieval Marketing to review the basics.  Armed with a good idea of what you want to advertise let’s start. Read more »

Do you need to advertise on the Internet?  Yes! The internet has already become the must find place to be and that will only continue to deepen.  There are many ways to advertise on-line and we’re going to do a whirlwind tour!

STOP!  Before you think about doing any online advertising do you have a Marketing Plan?  Do you even have a USP or Unique Selling Proposition for yourself or your business?  Do you have an interesting story?

Advertising is all about creativity but it is equally important to be clear and concise about who you are and what you’re advertising.  Take a minute and get Medieval about your Marketing Plan, click here.

As you get ready to Advertise keep these things in mind. Read more »