Saturday, 19 May 2012

Category » Marketing Advice

“Hashing it Out” by Robert Ortiz @robertortiz #usguys

“The most important thing to remember though, is that we’re all just humans trying to be human. We can’t sacrifice our humanity to gain points in the twitterverse.”
Chase Adams

  • #Usguys Discussion Group Topic: Overuse of Hashtags in Tweets
  • Start of “It” and Evolution of “It” and Working of “It”
  • “It” 2.0 Knocks You Senseless and You Forget the Basics
  • 2.0 Metaphors Abound – With Twitter “It” is TO THE TREES!
  • Facing the Reality and Remembering what “It” is for
  • Invoking Machiavellian Political Philosophy for Twitter Groups
  • The Economics and Strategies Behind Hashing “It” Out
  • Twitter House Rules: For Samurai and Ninja Both
  • n00bs are LifeBlood—Don’t Be a Hater
  • To Be Real in the Twitterverse—Be Realistic About Us Read more »


Update #usGuys #Philly meetup Jan 23rd 2011

Participate from anywhere! Bring you to us!

No need to be jealous!  See end note about Toronto / Buffalo April meetup! Join us for #Philly by being there in Spirit!  Please do one or more of the following:

  1. Send us a Photo Toast!  Raise your favorite glass of whatever!
  2. Or make a short video (Matt!)
  3. Give us a 5 song playlist.  We’ll announce your playlist when it comes on.
  4. Submit a 140 toast (or a short series) to be read out loud
  5. Think you can top whatever Ric has to bring for Ugly Socks?  Send us a pic of those too!
  6. Be creative come up with your own idea and send it in!
  7. If at all possible please send in ADVANCE to Josepf to pre-load on the portable…

Update to #UsGuys Mid-Atlantic Meet Up Final Details

  • What: first mid-Atlantic IRL meetup of Tweeps primarily but not exclusively from the #usGuys hashtag
  • When: January 23rd, 2011 1-4 PM (map below)
  • Where: Maggiano’s Little Italy King of Prussia, PA, Nordica Room on 2nd floor
  • Who: Anyone who can make it!
  • Why: #Beyond140 Event to build “Relationships” into Social Media.
  • How: Please leave comment in Blog!  Will IRL more details.
  • Please: Register! We have space for 45 & will need to know numbers to get a larger venue if necessary.
  • Cost: $20/head deposit — all monies used directly for food/drinks. See end-note.
  • Great contests in the making! Read more »


    #usLiveWell Simple Strategies for Phase 0

    Find an accountability partner for a Twitter science experiment! Announce your intent, blog, and realize personal goals! The group has great advice, tips, and support to help you meet your goals and objectives! In just six weeks develop new habits, and better relationships on Twitter! #usLiveWell

    All thanks go to Dane Findley!!!

    The #usLiveWell science experiment works because Dane is working it!  Others, to be mentioned later are also “working it”.

    Dane, thank you. Read more »


    Stop following me, Please.



    Twitter makes me feel a little like Forrest Gump.  Who are all these people and why are they following me!? Read more »


    Leverage the power of Social Media Contest!

    Want a free Event Ticket to Social Media Marketing 2011 Vegas on Jan 12th?

    My friend @LewisPoretz on Twitter is offering up an “event” only ticket to the most interesting or compelling story found here:

    So Lewis won a free ticket!

    On Jan 3, 2011, at 9:35 AM, Gail Gardner wrote:

    Hello Lewis,

    You were the winner of the Ben Spark giveaway as he announced today here: http://www.benspark.com/winner-of-the-social-media-marketing-las-vegas-ticket.html

    And that ticket can be yours!  Click the above BenSpark.com Photo or quoted link for more info on them and Lewis’ win!  Click the SM Marketing Banner above for a link to the Event!

    The ticket is free!  To a good home.  Write some interesting or compelling reason why he should give it to you.  He ideally wants someone who might otherwise not be able to afford it.  However, a good story also wins!  You have to be able to get yourself to Vegas.  (Do I hear Road Trip??? )

    Submit a comment below and Lewis will review.  Ideally someone is picked before 6 PM today (Eastern) and we’ll shoot you off the instructions. You do not have to be part of the #UsGuys Tribe on Twitter to win, but it cannot hurt!


    Learn, Leverage, Grow (using #UsLiveWell as example)

    Can you really get healthy sitting in front of Twitter all day long? You can if you Judo flip the power of Social media and use of for purposes of Good instead of Evil!!!!!


    What 3 words will Focus my posts for 2011?

    Learn, Leverage, Grow Read more »


    Why I love @Hashable (and you will too)

    Are you using 400 year old Business Cards and antiquated Contact Management systems in the exponentially growing Social Media world? Time to make technology work for your Relationships! Still in BETA, Hashable.com is worth checking out with major changes coming in the very near term future.

    Hashable is about relationships

    Drop Social Media. Make it Relationship Media. What we have here are relationships, of some sort, between people.  Mike Yavonditte and Emily Hickey are great people.  Having met them I went from being a fan of @Hashable to a firm supporter of “them”. This view is shared by many I’ve spoken with (literally, & Skype). Mike reaches out, engages people, DMs them, and follows up. He is what would author Daniel Goleman would call Emotionally Intelligent.  My relationship with Mike and Emily:

    Read more »


    #UsGuys East Coast Meet Up Jan 23rd 2011 in #Philly

    Tweeple meetup sponsored by #UsGuys super-Greater Philadelphia Chapter. Learn about #Beyond140 and see Social Media turn into Relationship Media before your eyes!

    #UsGuys East Coast Meet Up Final Details

  • What: first IRL meetup of Tweeps primarily but not exclusively from the #UsGuys hashtag
  • When: January 23rd, 2011 1-4 PM
  • Where: Maggiano’s Little Italy King of Prussia, PA
  • Who: Anyone who can make it!
  • Why: #Beyond140 Event to build “Relationships” into Social Media.
  • How: Please leave comment in Blog!  Will IRL more details.
  • Please: Register! We have space for 45 & will need to know numbers to get a larger venue if necessary.
  • Cost: $20/head deposit — all monies used directly for food/drinks. See end-note.
  • Great contests in the making! Read more »


    Beyond140 Graphics and thoughts

    Increase the reach and meaning of Twitter, Facebook, SMS, and Txt by using #beyond140 techniques. Schedule Video calls, include links, meet your online friends!

    You can  increase meaning by 543% by adding Voice to Text


    We all know that it is more intimate and meaningful to talk with someone face-to-face than by SMS.  Right?  Well here are a few ways to look at it.

    Table of Effectiveness of Communication elements

        • 7% of meaning is in the Text/words spoken
        • 38% of the meaning is in the Tone, inflection, the way things are said
        • 55% of meaning is in body language and facial expressions
    If 7% of “meaning” is in Text and 38% more is in the way things are said (tones) then the addition of the 38% increases meaning by 543% (38/7) .  The vocal added then become 84% of the now total meaning conveyed.  Math: 7% + 38% = 45 and 38 / 45 = 84.  Conclusion? use Skype Chat Voice more often and enrich your meanings!!!!
    Now, looking at the chart to the right.  First questions is, do you agree?  Do the levels of communication make sense to you? If not why not?  Beyond140 simply means extending Twitter messages out into higher levels of Intimacy and therefore communication.  Why do you want to do that?

    Read more »


    Keyword Trends and the Importance of Short vs Long Term Views

    Tracking Keywords is critical to success for anyone who want to be found on the Internet.

    This post is the very tip of the iceberg on the importance of Keywords. It sprung out of a conversation on Twitter in the #UsGuys hashtag. For more information on #UsGuys click here.

    The video speaks for itself so: Read more »