This blog hosts a Video about Pearltrees.

http://www.pearltrees.com/  It is insane!  insanely cool…   The learning curve is a little daunting so I hope the Video helps.  Please feel free to ask questions.  Hit me with some comments below.  Come find me http://www.pearltrees.com/josepf/ Read more »

STDs.  No one likes to talk about them.  But do yourself a huge favor, protect yourself from iSTDs right now.  iSTDs, or Internet Socially Transmitted Diseases, are not just malware or virus attachments to eMail.  The biggest looming threat on the internet are diseases contracted through Social Media sties.  Most notably Facebook.   What are they and how you must protect yourself: Read more »

Skype was already a great app, now Facebook Integration makes it a must have for any serious Social Media effort. Read more »

Facebook will drive more search innovations than Google.  You heard it here first.  Why? Read more »

Ok, Social Experiment.  I stumbled across Love a Local Business late in the game!  This is a great marketing tool from Intuit (Quickbooks).  Local businesses register and compete for grants up to $30,000.  They use Social Media to promote themselves and solicit  feedback as to why people love them!

It’s fun with  payoff!    Being a slightly competitive type I decided to enter the fray even though I have no realistic chance of winning because of time constraints.  There are a couple of different ways to vote.  First is through a Map Interface (click through box below) where you find and click on a Business local to you to vote.  The interface is a bit clumsy and awkward.  I was going to vote for a great local business that I visit traveling but the map brought me to my own backyard (scary).

Next is the SMS interface. Pretty simple. You text PhxStrat to 244326 — they ask you for your name, any ole name will do; and then why you love the business! Try it! If you read my posts you already know how fun, creative, inciteful, oops, insightful I am Or read the excerpt of my One Pager (below) for some ideas. You can keep it short. Read more »

Bump is either the hottest great idea I’ve seen in a year or the most misguided and frightening thing since Facebook decided you didn’t really need geo-privacy.   Bump uses your license plate as a Unique ID and can tie it to your cell phone, Twitter, email. and Facebook profile!  So what?  So you drive through the local Starbucks and they capture your license plate while in line and pull up your order history.  Pretty cool right?  Bump promises  local coupons and deals being sent to Drivers.  For example, the local gas station shoots a photo of your license plate and emails you a coupon.  Is that interesting to you?  Or does it sound too much like the movie Minority Report?

How about someone doesn’t like the way you’re driving so they Bump your license plate and call you screaming invectives?  Maybe not so cool if you’re on the receiving end!   Or, someone goes around the parking lot taking screen shots of license plates and then makes a mailing list out of the people at the Phillies game or the  local Sports bar or — you can see where this is going…

Yes, it is voluntary invasion of privacy.  You have to sign up.  But, you can still be “Bumped” even if you do not sign up.  What I mean is this; they will have a screen shot or record of your license plate and make their own notes.  Cute girl, long brown hair, shops at…  And “when” license plate information become available because a 15 year old Bulgarian hacks it into an unofficial add-on to Bump site…

Scary?  Do you really want people taking photos of your license with an iPhone or Droid app?   Do you want the drivers next to you or behind you to flirt through SMS or email?  Worst case, do you want someone to be able to figure out where you live because the Bulgarian kid posted that information into his license plate site?!?!?!  Or even more pragmatic, do you think people are going to wait for a red light to try and capture a license plate number???  How many traffic accidents will be Bump related?  (I can see new gen cars with cameras all around feeding images and profile information to you as you drive.  “Green Toyota Camry is Cynthia your Facebook mafia wars friend.  She likes pizza and Victory Beer. …  Speak 1 to call, 2 to send a message 3 to …”)

Tell me what you think!!!  Meanwhile, I’ve signed up for the Beta of Bump.  I kinda order the same thing at Starbucks and if they give me special % off coupons for being a Bumper…  Seriously, I am going to sign up and check it out.  Call it a secret mission (now public) to see how useful or intrusive this is going to be.  And if you see me on the highway Bump me at PAHNB6833@bump.com.